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6.10.15

ECJ rules that four fingered Kit Kats not distinct enough to be trademarked

The Court of Justice of the European Union (ECJ) has ruled that Nestlé cannot trademark its four fingered Kit Kat because the shape is not distinctive enough for consumers to associate it with the chocolate bar.  Nestlé had tried to trademark the four finger Kit Kat in 2010 but its rival Cadbury had registered an…

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